Articles & More

Why great business writing is a translation service

We tend to think of translation as a language thing. Translators help us understand what someone is saying in their native tongue. Without their help, all we hear is noise. Business writing shouldn’t need translating in quite the same way. But all too often it is put together in a way that makes it almost

Read the full article…

ESL – A new acronym for appalling communication

The owners behind the #EuropeanSuperLeague have been castigated for their greed, selfishness and lack of understanding. But let’s not forget their completely incompetent communication skills. Great communication ticks three boxes: It’s relevant, it’s clear and, where possible, it’s empathetic. Let’s see how they performed in each area: Relevance This means understanding your audience. Who are

Read the full article…

Why didn’t Katie read Ron’s brilliant report?

Katie Brook is busier than ever. Today, she has to sit-in on six hours of Zoom meetings. By 4pm, her email inbox will have over 100 unread items. She still has an article to write for the industry press, a speech to prepare about the forthcoming ‘return to work’ and some online shopping to do for her

Read the full article…

How to turn your investor deck into a meeting

Daniel’s Story Daniel told me a fascinating story. He lives in England and remains close to his extended family in Ghana. As he earns more, he wants to send regular payments back home. But his grandparents live far from Accra and have no access to a bank. To receive his funds, they need to travel to the City

Read the full article…

We’re all broadcasters now (and need urgent training!)

From a technological perspective, the switch to digital meetings has been pretty seamless.  Zoom, Teams and Google Meet have become the conference rooms of 2020. So why the need for training? We have successfully made the physical transition to working from home.  But observing meetings and conferences since lockdown in many different countries and cultures,

Read the full article…

How to stand out in a crowded email inbox

I’ve unearthed some extraordinary (but unsurprising) stats. A huge proportion of our emails are never opened. Many an email is opened but never read in full. Then there are those that are read, but never responded to. On the flip side, there are the serial emailers, who respond to everything, copying-in others wherever possible. This

Read the full article…

How to get your message across when you’re working from home.

Working from home doesn’t affect your performance. Does it?! You would never have Netflix on in the background while writing a report. Or read-up on some notes in a hot bath. Or pop-out to the shops between calls. Of course not!But I am told that there are some very naughty people (not Linked-In to me,

Read the full article…

PAA. (Please Avoid Acronyms)

“Excuse me, sir. Seeing as how the V.P. is such a V.I.P., shouldn’t we keep the P.C. on the Q.T.? ‘Cause of the leaks to the V.C. he could end up M.I.A., and then we’d all be put out in K.P.” In ‘Good Morning Vietnam‘, Robin Williams’ character, Adrian Cronauer, made the troops laugh by

Read the full article…

Martin Luther King. Oratory that was beyond a dream

It’s no secret that Martin Luther King spoke with masterful authority. Nor that he developed a commanding, sing-song oratorical style. Nor that his influences were drawn from the Southern Baptist tradition of his native Atlanta to the Ancient Greeks and Mahatma Gandhi. From “the mighty mountains of New York” to “the snow-capped Rockies of Colorado”

Read the full article…

Why we sound boring. And how to fix it!

Remember the teacher who ruined your favourite subject?  The professor whose lectures you always attended, but rarely made it through awake?  The after dinner speech creating raised eyebrows around your table?  They all fell into the trap of not questioning why we sound boring even when we have interesting things to say. We’ve written much

Read the full article…

How NOT to start your office party speech

These aren’t made up.  We’ve just changed some details to protect the innocent.  Each is taken from an office party speech we’ve been sent to review in years gone by. And we’ve suggested that they be removed for reasons that, we assume, don’t require further explanation. “I know we are all here to enjoy ourselves

Read the full article…

Yes You Can! 9 Steps To A Truly Inspiring Motivational Speech

Let me start with a confession.  I can’t tell you exactly how to write the perfect motivational speech.  Despite all the self-help books, the TED talks and the promises on LinkedIn profiles, there is no magic formula.  If there was, every speech would feel the same – and we become inspired by original thinking. That’s

Read the full article…

Gareth Southgate – the great communicator

Gareth Southgate.  If you’re looking for insights into the origins of the waistcoat, or the development of the 3-5-2 I’m afraid we can’t oblige.  Because we want to focus on his outstanding communication skills. Six weeks ago, you might have been surprised to read that an English football manager embodied many of the skills we

Read the full article…

Why Kevin Pietersen bowled us over with this speech …

Oprah Winfrey, Hilary Benn, Michelle and Barak Obama and Sir Ken Robinson. We have quoted them all recently on the back of truly great speech writing (and delivery). And one name we hadn’t intended to add to the list was Kevin Pietersen

Best Tips 4: Improving your public speaking skills.

So here’s the challenge: You have an important speech in the diary.  A conference speech perhaps?  Or a big pitch?  It’s the ultimate test of your public speaking skills. Where to begin? Well, as early as possible. The most important ingredient of any speech is preparation. And the first place to prepare is to think

Read the full article…

Best Tips 3: How to keep a business speech simple

Some tips inspired by Reasons to be Cheerful. A refreshing antidote to those who know too much about their chosen subject and can’t help it spilling it all out in an impenetrable torrent of lists and details.

Best tips 2: how and why to pause when speaking in public

“My bum looks big in this.” No it doesn’t. “My partner’s friends don’t like me.” Yes they do. “I can’t pause for that long it sounds stupid.” Yes you can!

A year on – is Trump making communication great again?

At Great Speech Writing we are, of course, politically neutral. However, it will not surprise our regular followers that the majority of our clients share a number of opinions about the President of the United States, few of which involve him making communication great again.  Or anything for that matter.  The majority view veers between dislike

Read the full article…

Best tips 1: how to write a successful business speech

How to write a successful business speech?  It’s extraordinary how many brilliant business people don’t get it right.  And how simple it is to write something really compelling. Whether the business speech is at an external conference, an internal meeting or a big pitch, there is a tendency for the speaker to: Begin slowly and

Read the full article…

How we can learn from Oprah Winfrey’s speech and #metoo

As you know by now, Oprah Winfrey, the ‘people’s’ first lady, took to the stage at the Golden Globes. She stood up to collect the Cecil B Demille award.  Which officially made this an acceptance speech. Acceptance speeches are often prime examples of how not to give a speech. Endless lists of thank yous to

Read the full article…

Public Speaking: 12 (free) tips for Christmas!

This is the time of year when otherwise thoughtful, empathetic and inspiring business leaders inadvertently become irrelevant and dull. Or, potentially, even worse, they attempt to be hilariously funny, demonstrating a worrying lack of self-awareness. Which is such a waste. Because the office party provides a wonderful opportunity to give a speech that really does make a difference. It can do so by conforming to our twelve very simple public speaking tips.

How Soviet propaganda can transform your presentation skills

The Tate Modern exhibition, ‘Red Star Over Russia’, features some incredible propaganda posters from the first half of the twentieth century. Behind them lay unimaginable terror. But the artwork is extraordinarily striking. The Soviet poet, Vladamir Mayakovsky, suggested that a Soviet poster failed if it could not bring a running man to a halt. Which

Read the full article…

8 tips to transform your public speaking confidence

I regularly speak at conferences, off-sites and celebrations, and yet I still feel dry in the mouth and ever so slightly nauseous before the next event.  I didn’t relax on my own wedding day until after I’d spoken.  The key is to understand that what you are feeling is natural, and that it can be defeated.  Fear of public speaking is something you share with all sorts of people who have made their names doing it for a living.

Our speech for Theresa May’s new beginning

We write for a host of politicians representing different parties and views around the world. Mrs May isn’t one of them. Tonight we offer her a few words to announce a fresh, inclusive, more optimistic start. Pro bono!

Corbyn and May Communication Top Trumps

So the votes are counted and the results are in.  Corbyn and May have been dissected by sharper minds than ours.  We’re not political here at Great Speech Writing. But we’re endlessly fascinated by political narrative and dialogue. Over six weeks of campaigning, barring one rather high-profile U-turn, the parties remained consistent in terms of policy. So what changed? 

Read the full article…

How to make your business speech relevant

How do you make your business speech relevant? Particularly when your subject matter is dry, your audience is tired, or the news you are communicating isn’t good. 4 tips and some examples to bring your speech to life.

The Great Speech Writing, Great Speech Awards, 2016

We’ve written hundreds and listened to many more. Speeches dominated the agenda. Some were poignant, others perfect. Some “tremendous”, others terrifying. Some bombastic, others barbed. After much deliberation at HQ we’re delighted to announce the recipients of the following ‘Great Speech Awards’ for outstanding contributions to public speaking in the extraordinary year that was 2016.

Trump, Brexit and the new rhetoric

“If you talk to a man in a language he understands, that goes to his head.  If you talk to him in his language, that goes to his heart.” This may be the only article you read this week that will introduce the rhetoric and success of Donald Trump and Nigel Farage with a quote

Read the full article…

Amy’s tips on communicating with confidence

We recently started working with Amy Beth Hayes, star of stage and screen. She has been helping many of our clients deliver speeches and presentations with confidence, authority and more than a little success! Watching Amy work is fascinating. She has broadened our horizons, away from simply delivering well-written scripts and into the impact we make

Read the full article…

3.5 tips to guarantee a great motivational speech

Your motivational speech. What matters is the big message. The team wants to understand how things stand and what the future holds. You want to get them working harder and adding to the general good.

Melania’s greatest speech-related crime. And it’s not the cut and paste.

Melania should not be given too much abuse for reading her script, simply for trusting the wrong speechwriter. But she is culpable of a worse crime than plagiarising

The key to writing and delivering ANY speech or presentation

This piece is based on a video that includes eight brief clips.  Four of them show different speakers starting some pretty unimpressive speeches. We then see each of them filmed again after receiving some simple professional presentation advice. On the surface, you may wonder why we have pulled them into one stream.  Two are preparing

Read the full article…

Three crucial lessons about presenting in 1 minute 53 seconds!

How do you turn a detailed corporate message into something interesting? How do you avoid your colleagues yawning their way through your big presenting moment? How do you communicate with impact? This video clip is less than two minutes long, but it contains many of the answers. It shows the start of two presentations. The

Read the full article…

Why was Hilary Benn’s speech so impressive?

Ten hours of debate. Over a hundred speeches. The Prime Minister, leader of the opposition and Foreign Secretary made notable contributions. And yet overwhelming consensus is that Hilary Benn topped them all. Watch the speech on the Guardian website Whether it was actually the ‘greatest’ parliamentary speech is questionable (24 hour news lends itself to

Read the full article…

Election 2015 – when the best political speeches came too late

From a political speech writing perspective, this was an election to forget. The campaign lasted for weeks, and yet there were few really memorable speeches. For the most part, the key players confirmed to their own stereotypes. And that, in a nutshell, was why the election campaign was so unremarkable. Ed Milliband improved a little

Read the full article…

Political Speeches – David Cameron’s Manifesto Speech

Once again, we start with our usual disclaimer: we love politics, but we are non-political. We work with politicians from different parties throughout the world, so this is piece is about the speech, not the politics. As Ed Miliband showed in his manifesto launch the previous day, there can be an advantage in low expectations.

Read the full article…

Political Speeches – Ed Miliband’s Manifesto Speech

First, our usual reminder that we work with politicians from different parties, nationally and internationally, so this piece is about the craft and delivery of the speech, not the politics. Because of the steady release of information over the last few weeks, the nominal function of the speech – to introduce the key points in

Read the full article…

#FeelNoShame Prince Harry launches campaign

Why does Prince Harry fear speaking in public? A five minute interview from the Afternoon Show with Dan Walker and Sarah Brett marked Prince Harry’s launch of the #FeelNoShame campaign. Celebrities admit their secrets in support of children in Lesotho who feel too ashamed to tell anyone they have HIV, this World AIDS Day is a day

Read the full article…

Twelve Tips for TED Talks

  I spent Monday at ‘TEDex’ in Brussels.  It was held in a theatre holding over 2,000.  Talk followed talk.  Paddy Ashdown discussed democracy.  Jonathan Rowland discussed the consequences of nearly dying.  Some inspired, others educated, a few may still be wondering what they were trying to do. I had written TED talks before, but

Read the full article…

David Cameron in Birmingham. A good speech.

This is solely an analysis of the conference speech made by David Cameron. And, in a nutshell, it was presidential. I should begin, as previously, with a health and safety warning. This isn’t political analysis. I write without baggage. His context is a fast-changing political scene. His weakness is a party appearing not to be ‘in

Read the full article…

Ed. How to write a great speech. Together.

  Dear Ed, I sat in the auditorium today to listen to you. I’m politically neutral, so I wasn’t there to cheer or snipe. But I was able to be objective. You have had a lot of stick. Much of it is unfair. You are clearly hugely intelligent and thoughtful. It’s clear that you are

Read the full article…

How to take your speech to the next level: 5 tips

Writing a speech is easy. Writing a great speech is a little trickier.  But it isn’t rocket science. So often, speeches fail to reach their potential because five very simple points have been overlooked.  These five points sit at the heart of everything we do at Great Speech Writing, whether it’s for a President, an

Read the full article…

A testimonial with tips

  Ben Scanlan works for Network Rail. We’ve spent time together on his corporate messaging and presentations. He kindly sent through these thoughts. They include some useful tips that Ben is happy to share. Here they are: “So over the past three months I’ve been using Lawrence once every couple of weeks for an afternoon at a time. Here’s

Read the full article…

Speech nerves? Luckily, you’re not George

  Preparing a speech for a business event or a forthcoming wedding? Worried about standing up in front of an expectant audience?  Scared of a heckle or a nasty quip? It’s at times like this we need to draw breath and create some perspective. Let’s just feel relieved that we’re not George Osborne delivering a

Read the full article…

How to ruin a great business pitch

  I had a meeting with a long-standing client yesterday. He is a great guy, a formidable presenter, and a very successful professional in the world of finance.  But he arrived at the meeting looking unusually downbeat.  His first words were that: “My confidence is shot“. He emphasised how he had made a name for

Read the full article…

The greatest speeches and speakers

The list of speeches is endless, the candidates limitless and the answer completely and utterly subjective.  But we thought we’d give it a go anyway. This isn’t just a cut-and-paste of every other ‘Best Speeches Ever’ compilation.  It breaks public speaking down into its five key constituent parts, and  picks an example to demonstrate each. 

Read the full article…

5 Tips to Quash Business Presentation Nerves

  I’ve written elsewhere about how to write original, punchy content for your business presentations. Having great content is often the key to feeling confident about standing up and speaking. But you may still be apprehensive. Here are five tried and trusted tips that form the basis of our one-to-one coaching with nervous presenters. You’ll

Read the full article…

Football Managers and Public Speaking

  Politicians must be so jealous of football managers. Our leaders have to fight for publicity. New policy ideas or funding programmes have to be pushed, leaked and spun relentlessly to gain any significant media coverage. But if Sir Alex Ferguson suggests a referee is slightly overweight … it instantly becomes headline news! (By the

Read the full article…

Managing your voice to conquer the nerves

The majority of our blog posts focus on your content and how to structure, write and edit speeches and presentations. From time-to-time we cover delivery, but rarely from the perspective of a public speaking phobia. When nerves take over completely then our value as speech writers is limited, and we refer clients to people who

Read the full article…

Weaning yourself off slide addiction

The Addiction Slides. They are a corporate drug. Prescribed correctly and in small doses they can work miracles. Abused and, at best, they induce narcolepsy. They are also addictive (usually in the lethal PowerPoint form), and over-used by businesses, institutions and presenters across the world. The Symptoms Slide addiction has a number of easy-to-spot symptoms.

Read the full article…